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Promoting your brand on social media is one of the best ways to increase exposure and awareness about your products and services. There are more than 2.56 billion users all around the world who are using social media. The question is, which platform should you use? 

When it comes to content marketing promotion, Facebook is already ahead compared to others. It’s one of the most used platforms in influencing the purchase decisions of a lot of audiences. However, today, it’s going backward. Twitter, on the other hand, is aiming for new online marketing trends and increasingly making their app better. 

So what does this mean? Is Facebook better than Twitter or the other way around? Facebook and Twitter are necessarily two of the best social networks around. These have outranked other social media sites for decades. They both provided versatility that allows them to be perfect for connecting with a broad audience. Although both platforms have gone through their ups and downs, they still are the most popular for a good reason. 

Facebook and Twitter are both innovative, adaptable and ready to suit all of your needs. So how can you decide which one you want to use? 

By the Numbers

Nothing is better than comparing two things using data. So let’s take a look at the statistics of both Twitter and Facebook.

Twitter Statistics

  • There are over 330 million active users every month on Twitter.
  • As much as 81% of millennials check their Twitter accounts at least once in one day.
  • Overall, there are 3 billion Twitter accounts today.
  • Out of all the world’s leaders, 83% use Twitter.

Facebook Statistics

  • On Facebook, 83% of female internet users and 75% of male internet users are active.
  • Around 22% of the total world population uses Facebook.
  • In 2017 alone, there were 2 billion monthly active users on Facebook.

Facebook vs. Twitter: Audience

Choosing the right platform for your brand is essential. Comparing Facebook and Twitter aren’t only about looking for the “best platform,” but it is also about finding the one which allows you to connect with your target audience.

Being the most active social media network, Facebook owns both Instagram and WhatsApp. This channel appeals to several generations who use the platform for connecting with their friends and families while making sure that they access their favorite brands, too.

Seniors are one of the fastest growing markets on Facebook. And recently, baby boomers have been logging in more and more. Around 41% of users from 65 to 74 years old are creating accounts.

This is quite a testament to the accessibility and ease-of-use of Facebook. But, these statistics also show that Facebook may not be the “trendy” platform for you. But despite the decrease in online youth, Facebook still leads to overall audience penetration.

On the other hand, Twitter shows that 36% of its users are between 18 and 29 while 23% are between 30 and 49 years old. This goes to show that Twitter appeals more to the younger generation. Despite having a smaller number of monthly users, this platform is popular among celebrities, politicians, and journalists. What does this mean? It means that Twitter is now the place to look for trending news.

Research first to know which platform your target customers are spending their time on. Afterward, use the results to see which platform is better.

Facebook vs. Twitter: Engagement

The key to success when it comes to social media is engagement. From one of Forrester’s study, it is seen that brands can expect around 300 interactions for every one million Twitter followers. On the other hand, around 700 interactions can be expected from one million Facebook followers.

There are also other studies which suggest that there is an average of 5 billion comments on brand pages each month on Facebook.

Perhaps the most advantage you can get from Facebook is that companies have more time to impact their audience. Tweets easily get wiped off in just a few seconds which is why you have to post a lot of tweets to get to the right people.

One more thing to note is how addicting Facebook can be. Facebook users log in at least eight times in one day while Twitter only has around five times.

Twitter, however, helps companies communicate with customers who have short attention spans and get easily distracted. In other words, you can have a change at honing your message into a few bite-sized chunks.

Facebook vs. Twitter: Functionality

Twitter and Facebook aren’t the same. Twitter has a fast-paced way of providing customers with new content and sees what is currently trending. On the other hand, Facebook is all about enjoying moments and connecting with family.

In one way or another, Twitter is somewhat like an elevator pitch for your brand. It helps get your point across and see essential news topics. 

On the other hand, Facebook is great in reaching to costumers. But it is easier to earn a follower on Twitter than to get likes on a Facebook page. Companies have to work hard to engage with their audiences. While it is true that Facebook allows you to share a lot more information than Twitter, it also requires you to have an in-depth marketing campaign.

Facebook has Facebook Live if you want to stream a live video while Twitter has Periscope. You can use these to show your transparent and authentic side. Ever since 2015, Facebook Live became one of the most popular streaming services today and has grown by as much as 330%.

All in all, both Facebook and Twitter spread brand awareness and deliver information in different ways. Sure, there may be crossovers with the users, but each platform can serve your brand differently. This is why a lot of brands choose to combine these channels in their campaigns.

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